Rolex GMT-Master II “Pepsi” Officially Discontinued in 2026

In a move that has sent shockwaves through the watch world, Rolex has officially discontinued the GMT-Master II “Pepsi” in 2026. After years of speculation and industry whispers, the iconic red-and-blue bezel—one of the most recognizable signatures in horology—has been retired across all references.

From stainless steel staples to precious metal statements, every iteration of the BLRO family has now been removed from the Rolex catalog, marking the end of a modern era for one of the brand’s most beloved designs.

The End of an Icon

The “Pepsi” bezel, first introduced in the 1950s, has long stood as a symbol of global travel and timeless design. Its distinctive bi-color Cerachrom insert, split between deep blue and vivid red, was more than aesthetic—it represented day and night across dual time zones, making it an essential tool watch for international pilots and collectors alike.

In its most recent generation, the GMT-Master II BLRO became one of the most sought-after Rolex models worldwide. Limited availability, long waitlists, and unwavering demand elevated it to near-mythical status. Now, with its discontinuation confirmed, the Pepsi’s legacy enters a new chapter—one defined by rarity and heightened collectibility.